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We are visual creatures. When we see too much, our brain presses
the 'exit, exit' button and wants to get out in a massive hurry.
The longer, denser, and more clumped your headlines, lines, and
paragraphs turn out to be, the less it's going to get read.
Don't get me wrong. I'm not suggesting that you write less. What
I'm suggesting is that you do the following.
a) Keep your headlines (and lines) focused on one thought.
b) Keep your lines visually short. It helps readability.
c) Keep adequate spacing between your paragraphs to avoid
overload.
This simple act of brevity causes your reader to focus on what
you really want to tell them.
Don't get intimidated with length or lack of length of your
headline.
Concentrate on the power of the thought.
Um...one, one thought will do just fine!
Steve Jackson,H & J Consulting,UK
Read more at http://www.psychotactics.com
2) Website Sec'rets- "Sean, what you have provided are the missing
pieces of information that explains WHY things should be done in a
certain way. (ie Newsletter frequency, giveaways, forum, etc.)
Eric Graudins,www.webangel.com.au
http://www.psychotactics.com
3)"The answers to my first question alone were worth the membership
fee."
Mackay Rippey-USA
Read more at http://www.5000bc.com/
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Article: Do Long or Short Headlines Work Better?
Read online: http://www.psychotactics.com
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